AI personas and AI influencers: a channel brands are just getting to know

Video and graphics created largely by AI are appearing in public more and more naturally. With that comes growing interest in AI personas, virtual characters with their own face, voice and style that can create content for a brand and talk to its audience.

For companies this is a new channel. An AI persona can publish consistently, respond in comments and direct messages, and hold a brand's tone across platforms without cropping every format by hand. That saves time and opens creative options that used to make sense only for big budgets.

The essential part is doing it honestly. From August 2026, content that looks authentic must be labeled as created by AI. Play with open cards and you build trust. Do not, and you risk your reputation and a penalty.