AI video and generated content: from experiment to everyday practice

Only a year ago, ad spots created entirely with AI raised eyebrows. Today graphics and video largely produced by artificial intelligence appear in public naturally and with ever less fuss.

For companies this is a chance to create visual content faster and more cheaply. Variants for different formats, quick testing of ideas, personalization by audience. Watch out, though, for the trap of generic output. Without localization into Czech and without the idea, tone and emotion a human adds, content easily blends into the crowd. AI is a great tool, but the creative direction stays with people.

Do not forget labeling either. Video, audio or images that look authentic need to be marked as created by AI from August 2026.